Author Index

A

  • Abrishami, Hamid Investigating Resilience of the Banking System by Focusing on Consumer Behavior of Banking Facility and Banking Health Indicators [Volume 7, Issue 2, 2020, Pages 172-198]
  • Aghaloy Aghmiyoni, Akram Investigating Resilience of the Banking System by Focusing on Consumer Behavior of Banking Facility and Banking Health Indicators [Volume 7, Issue 2, 2020, Pages 172-198]
  • Ahadi, Pari The impact of Social bonds on consumer responses to advertising on social networks [Volume 7, Issue 1, 2020, Pages 22-46]
  • Ahmadizad, Arman Investigate the effect of brand value based on customer attitude on the performance (A Study of central branches of Pasargad bank in Mashhad) [Volume 7, Issue 1, 2020, Pages 89-104]
  • Amiri Aghdaie, Seyed Fathollah Investigating Consumer Behavior to Create Expected Customer Value, Using Big Data Analysis [Volume 7, Issue 1, 2020, Pages 160-182]
  • Arabshahi, Masoomeh Investigating Factors Affecting the Ethical Buying Behavior of Green Product Consumers [Volume 7, Issue 2, 2020, Pages 235-253]

B

  • Bakhtiar Nasrabadi, Hosseinali Developing a Model of Consumer behavior in Life Insurance "A study based on Grounded Theory" [Volume 7, Issue 1, 2020, Pages 217-244]
  • BALOUCHI, HOSSEIN The Impact of Social Network Based Brand Communities on Brand Evangelism through Strengthening Brand Trust [Volume 7, Issue 2, 2020, Pages 24-47]
  • Beigmoradi, Reza Explaining customer loyalty based on brand personality in the home appliance industry, Based on a Grounded Theory approach [Volume 7, Issue 1, 2020, Pages 130-144]

D

  • Doshmanziyari, Esfandiar Explaining customer loyalty based on brand personality in the home appliance industry, Based on a Grounded Theory approach [Volume 7, Issue 1, 2020, Pages 130-144]

E

  • Esmailie, Narges The role of Integrated Marketing Communications in Brand Engagement and Consumer Behavior [Volume 7, Issue 2, 2020, Pages 199-215]

F

  • Fadaei, Freydon The Mediating Role of Brand Forgiveness in Relation to Brand transgressions and Coping Behavior (Bushehr Appliance Stores) [Volume 7, Issue 1, 2020, Pages 183-201]

G

  • Ghafourian, Amir Investigating Factors Affecting the Ethical Buying Behavior of Green Product Consumers [Volume 7, Issue 2, 2020, Pages 235-253]
  • Ghayour Baghbani, Seyed Morteza The Impact of Positive and Negative Emotions on Attitude toward Mobile-Based Advertising with the Mediating Role of Emotion (Case Study: Telegram Users in Mashhad) [Volume 7, Issue 2, 2020, Pages 216-234]

H

  • Haghdadi, Elham The impact of Social bonds on consumer responses to advertising on social networks [Volume 7, Issue 1, 2020, Pages 22-46]
  • Haghighinasab, Manijeh The impact of Social bonds on consumer responses to advertising on social networks [Volume 7, Issue 1, 2020, Pages 22-46]
  • Haghighinasab, Manijeh Life Insurance Market Segmentation using Neural Network [Volume 7, Issue 2, 2020, Pages 74-88]
  • Hamdi, Karim Providing a Model for Measuring the Impact of Mental, Social and Behavioral Stimuli on Consumer Purchasing Decisions [Volume 7, Issue 1, 2020, Pages 245-276]
  • Hasangholipour yasouri, Tahmours Developing a Model of Consumer behavior in Life Insurance "A study based on Grounded Theory" [Volume 7, Issue 1, 2020, Pages 217-244]
  • Hatami khaibari, Khaidan Investigation of response of the Esteghlal team fans to the sponsorship of rival team with a schadenfreude moderator role [Volume 7, Issue 2, 2020, Pages 156-171]
  • Heidarzadeh, Kambiz Phenomenological Exploration of the Role of Mall’s Fitting Room in Remembering Shopping Experiences [Volume 7, Issue 2, 2020, Pages 1-23]

I

  • Irandoust, Mansour The Role of Experience-based Marketing Strategics on ecotourists Loyalty (Case Study: Ecotourism in Kurdistan Province) [Volume 7, Issue 1, 2020, Pages 1-21]
  • Isavi, Hero Presenting a Price Perception Framework for Different Consumers of Iranian Ethnicity [Volume 7, Issue 2, 2020, Pages 105-133]

J

  • Jamei, Reza Identifying the Factors Affecting the Quality of Auditing from the Perspective of Consumers of Audit Services based in Iranian Banks [Volume 7, Issue 1, 2020, Pages 202-216]
  • Javidi, Mehri Identification and Extraction of Factors affecting Consumers’ Green Purchase Behavior Using a Meta-Synthesis Method [Volume 7, Issue 2, 2020, Pages 48-73]

K

  • Khalili, Maryam Providing a Model for Measuring the Impact of Mental, Social and Behavioral Stimuli on Consumer Purchasing Decisions [Volume 7, Issue 1, 2020, Pages 245-276]
  • Khamshaya, Ahmad The Mediating Role of Brand Forgiveness in Relation to Brand transgressions and Coping Behavior (Bushehr Appliance Stores) [Volume 7, Issue 1, 2020, Pages 183-201]
  • Khodadad Hosseini, Seyyed Hamid Designation the model of consumer willingness to Buy domestic products given the role of consumer consciousness in Iranian beverage industry [Volume 7, Issue 1, 2020, Pages 105-129]
  • Khodamoradpoor, Mozhgan Relationship Between Key Drivers Customer Experience with Perceived Value and Loyalty of Them (Investigation of Players in the Football Premier League as aClubs Internal Costumer) [Volume 7, Issue 1, 2020, Pages 72-88]
  • Khonsiavash, Mohsen The Influence of Iranian Market Entry on Iranian Consumer reaction to Foreign Products [Volume 7, Issue 1, 2020, Pages 300-322]
  • Khonsiavash, Mohsen Phenomenological Exploration of the Role of Mall’s Fitting Room in Remembering Shopping Experiences [Volume 7, Issue 2, 2020, Pages 1-23]
  • Khoshandam, Aref The Impact of Positive and Negative Emotions on Attitude toward Mobile-Based Advertising with the Mediating Role of Emotion (Case Study: Telegram Users in Mashhad) [Volume 7, Issue 2, 2020, Pages 216-234]

M

  • Majed, Vahid Investigating Resilience of the Banking System by Focusing on Consumer Behavior of Banking Facility and Banking Health Indicators [Volume 7, Issue 2, 2020, Pages 172-198]
  • Mansouri, Hossein Presenting a Conceptual Model of Sports Goods Sellers' Key Characteristics [Volume 7, Issue 1, 2020, Pages 145-159]
  • Mansouri Moayad, Fereshteh Designation the model of consumer willingness to Buy domestic products given the role of consumer consciousness in Iranian beverage industry [Volume 7, Issue 1, 2020, Pages 105-129]
  • Mira, Sayyed Abolghasem Developing a Model of Consumer behavior in Life Insurance "A study based on Grounded Theory" [Volume 7, Issue 1, 2020, Pages 217-244]
  • Miraki, Mahmod The role of Integrated Marketing Communications in Brand Engagement and Consumer Behavior [Volume 7, Issue 2, 2020, Pages 199-215]
  • Mohammadi, Esfandyar The Mediating Role of Brand Forgiveness in Relation to Brand transgressions and Coping Behavior (Bushehr Appliance Stores) [Volume 7, Issue 1, 2020, Pages 183-201]
  • Mohammadi Kelareh, Niloufar Identifying the Factors Affecting the Quality of Auditing from the Perspective of Consumers of Audit Services based in Iranian Banks [Volume 7, Issue 1, 2020, Pages 202-216]
  • Moharramzadeh, Mehrdad Relationship Between Key Drivers Customer Experience with Perceived Value and Loyalty of Them (Investigation of Players in the Football Premier League as aClubs Internal Costumer) [Volume 7, Issue 1, 2020, Pages 72-88]
  • Moshabaki, Asghar Designation the model of consumer willingness to Buy domestic products given the role of consumer consciousness in Iranian beverage industry [Volume 7, Issue 1, 2020, Pages 105-129]
  • Mousavi, Sayed Mohsen Investigating Consumer Behavior to Create Expected Customer Value, Using Big Data Analysis [Volume 7, Issue 1, 2020, Pages 160-182]

N

  • Najafi, Kobra Phenomenological Exploration of the Role of Mall’s Fitting Room in Remembering Shopping Experiences [Volume 7, Issue 2, 2020, Pages 1-23]
  • Nasiri, Somaye Determine the Optimal Marketing Strategy Using the ANP and TOPSIS Techniques in the Hotel Industry [Volume 7, Issue 2, 2020, Pages 134-155]
  • Nazari, Mohsen Presenting a Price Perception Framework for Different Consumers of Iranian Ethnicity [Volume 7, Issue 2, 2020, Pages 105-133]
  • Niakan Lahiji, Nazil Life Insurance Market Segmentation using Neural Network [Volume 7, Issue 2, 2020, Pages 74-88]

P

  • Pakari, Abolfazl Providing a Model for Measuring the Impact of Mental, Social and Behavioral Stimuli on Consumer Purchasing Decisions [Volume 7, Issue 1, 2020, Pages 245-276]
  • Pourang, Ali The Impact of Positive and Negative Emotions on Attitude toward Mobile-Based Advertising with the Mediating Role of Emotion (Case Study: Telegram Users in Mashhad) [Volume 7, Issue 2, 2020, Pages 216-234]
  • Pouya, Abedin The Role of Experience-based Marketing Strategics on ecotourists Loyalty (Case Study: Ecotourism in Kurdistan Province) [Volume 7, Issue 1, 2020, Pages 1-21]
  • Purmahdi, Katayun Investigating Strategies for growth Iranian Women's Small and Medium enterprises Market [Volume 7, Issue 1, 2020, Pages 47-71]

R

  • Rahimi kellour, Hossein the effect of brand personality traits, consumer interaction with brand and quasi-social interaction on brand equity based on consumer and the mediating role of brand love [Volume 7, Issue 1, 2020, Pages 277-299]
  • Rojuie, Morteza The Impact of Positive and Negative Emotions on Attitude toward Mobile-Based Advertising with the Mediating Role of Emotion (Case Study: Telegram Users in Mashhad) [Volume 7, Issue 2, 2020, Pages 216-234]
  • Rokhide, Mohammad reza The Mediating Role of Brand Forgiveness in Relation to Brand transgressions and Coping Behavior (Bushehr Appliance Stores) [Volume 7, Issue 1, 2020, Pages 183-201]
  • Rousta, Alireza Explaining customer loyalty based on brand personality in the home appliance industry, Based on a Grounded Theory approach [Volume 7, Issue 1, 2020, Pages 130-144]

S

  • Sadeghi Boroujerdi, Saeed Presenting a Conceptual Model of Sports Goods Sellers' Key Characteristics [Volume 7, Issue 1, 2020, Pages 145-159]
  • Saketi, Parviz Investigating Strategies for growth Iranian Women's Small and Medium enterprises Market [Volume 7, Issue 1, 2020, Pages 47-71]
  • Salouneh, Shahla Investigating Strategies for growth Iranian Women's Small and Medium enterprises Market [Volume 7, Issue 1, 2020, Pages 47-71]
  • Sanjari Nader, Behzad The Impact of Social Network Based Brand Communities on Brand Evangelism through Strengthening Brand Trust [Volume 7, Issue 2, 2020, Pages 24-47]
  • Sheikhepoor, Zanyar Designation the model of consumer willingness to Buy domestic products given the role of consumer consciousness in Iranian beverage industry [Volume 7, Issue 1, 2020, Pages 105-129]
  • Sobhani, Hassan Investigating Resilience of the Banking System by Focusing on Consumer Behavior of Banking Facility and Banking Health Indicators [Volume 7, Issue 2, 2020, Pages 172-198]
  • Soltanpanah, Heresh The Role of Experience-based Marketing Strategics on ecotourists Loyalty (Case Study: Ecotourism in Kurdistan Province) [Volume 7, Issue 1, 2020, Pages 1-21]

V

  • Vafaie, Farhad Determine the Optimal Marketing Strategy Using the ANP and TOPSIS Techniques in the Hotel Industry [Volume 7, Issue 2, 2020, Pages 134-155]
  • Vazifedoost, Hossein Providing a Model for Measuring the Impact of Mental, Social and Behavioral Stimuli on Consumer Purchasing Decisions [Volume 7, Issue 1, 2020, Pages 245-276]
  • Vedadhir, AbouAli Developing a Model of Consumer behavior in Life Insurance "A study based on Grounded Theory" [Volume 7, Issue 1, 2020, Pages 217-244]

Y

  • Yarahmadi, Fataneh The Impact of Social Network Based Brand Communities on Brand Evangelism through Strengthening Brand Trust [Volume 7, Issue 2, 2020, Pages 24-47]
  • Yektayar, Mozafar Relationship Between Key Drivers Customer Experience with Perceived Value and Loyalty of Them (Investigation of Players in the Football Premier League as aClubs Internal Costumer) [Volume 7, Issue 1, 2020, Pages 72-88]
  • Yektayar, Mozafar The role of Integrated Marketing Communications in Brand Engagement and Consumer Behavior [Volume 7, Issue 2, 2020, Pages 199-215]