A
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Abrishami, Hamid
Investigating Resilience of the Banking System by Focusing on Consumer Behavior of Banking Facility and Banking Health Indicators [Volume 7, Issue 2, 2020, Pages 172-198]
-
Aghaloy Aghmiyoni, Akram
Investigating Resilience of the Banking System by Focusing on Consumer Behavior of Banking Facility and Banking Health Indicators [Volume 7, Issue 2, 2020, Pages 172-198]
-
Ahadi, Pari
The impact of Social bonds on consumer responses to advertising on social networks [Volume 7, Issue 1, 2020, Pages 22-46]
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Ahmadizad, Arman
Investigate the effect of brand value based on customer attitude on the performance (A Study of central branches of Pasargad bank in Mashhad) [Volume 7, Issue 1, 2020, Pages 89-104]
-
Amiri Aghdaie, Seyed Fathollah
Investigating Consumer Behavior to Create Expected Customer Value, Using Big Data Analysis [Volume 7, Issue 1, 2020, Pages 160-182]
-
Arabshahi, Masoomeh
Investigating Factors Affecting the Ethical Buying Behavior of Green Product Consumers [Volume 7, Issue 2, 2020, Pages 235-253]
B
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Bakhtiar Nasrabadi, Hosseinali
Developing a Model of Consumer behavior in Life Insurance
"A study based on Grounded Theory" [Volume 7, Issue 1, 2020, Pages 217-244]
-
BALOUCHI, HOSSEIN
The Impact of Social Network Based Brand Communities on Brand Evangelism through Strengthening Brand Trust [Volume 7, Issue 2, 2020, Pages 24-47]
-
Beigmoradi, Reza
Explaining customer loyalty based on brand personality in the home appliance industry, Based on a Grounded Theory approach [Volume 7, Issue 1, 2020, Pages 130-144]
D
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Doshmanziyari, Esfandiar
Explaining customer loyalty based on brand personality in the home appliance industry, Based on a Grounded Theory approach [Volume 7, Issue 1, 2020, Pages 130-144]
E
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Esmailie, Narges
The role of Integrated Marketing Communications in Brand Engagement and Consumer Behavior [Volume 7, Issue 2, 2020, Pages 199-215]
F
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Fadaei, Freydon
The Mediating Role of Brand Forgiveness in Relation to Brand transgressions and Coping Behavior (Bushehr Appliance Stores) [Volume 7, Issue 1, 2020, Pages 183-201]
G
-
Ghafourian, Amir
Investigating Factors Affecting the Ethical Buying Behavior of Green Product Consumers [Volume 7, Issue 2, 2020, Pages 235-253]
-
Ghayour Baghbani, Seyed Morteza
The Impact of Positive and Negative Emotions on Attitude toward Mobile-Based Advertising with the Mediating Role of Emotion (Case Study: Telegram Users in Mashhad) [Volume 7, Issue 2, 2020, Pages 216-234]
H
-
Haghdadi, Elham
The impact of Social bonds on consumer responses to advertising on social networks [Volume 7, Issue 1, 2020, Pages 22-46]
-
Haghighinasab, Manijeh
The impact of Social bonds on consumer responses to advertising on social networks [Volume 7, Issue 1, 2020, Pages 22-46]
-
Haghighinasab, Manijeh
Life Insurance Market Segmentation using Neural Network [Volume 7, Issue 2, 2020, Pages 74-88]
-
Hamdi, Karim
Providing a Model for Measuring the Impact of Mental, Social and Behavioral Stimuli on Consumer Purchasing Decisions [Volume 7, Issue 1, 2020, Pages 245-276]
-
Hasangholipour yasouri, Tahmours
Developing a Model of Consumer behavior in Life Insurance
"A study based on Grounded Theory" [Volume 7, Issue 1, 2020, Pages 217-244]
-
Hatami khaibari, Khaidan
Investigation of response of the Esteghlal team fans to the sponsorship of rival team with a schadenfreude moderator role [Volume 7, Issue 2, 2020, Pages 156-171]
-
Heidarzadeh, Kambiz
Phenomenological Exploration of the Role of Mall’s Fitting Room in Remembering Shopping Experiences [Volume 7, Issue 2, 2020, Pages 1-23]
I
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Irandoust, Mansour
The Role of Experience-based Marketing Strategics on ecotourists Loyalty
(Case Study: Ecotourism in Kurdistan Province) [Volume 7, Issue 1, 2020, Pages 1-21]
-
Isavi, Hero
Presenting a Price Perception Framework for Different Consumers of Iranian Ethnicity [Volume 7, Issue 2, 2020, Pages 105-133]
J
-
Jamei, Reza
Identifying the Factors Affecting the Quality of Auditing from the Perspective of Consumers of Audit Services based in Iranian Banks [Volume 7, Issue 1, 2020, Pages 202-216]
-
Javidi, Mehri
Identification and Extraction of Factors affecting Consumers’ Green Purchase Behavior Using a Meta-Synthesis Method [Volume 7, Issue 2, 2020, Pages 48-73]
K
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Khalili, Maryam
Providing a Model for Measuring the Impact of Mental, Social and Behavioral Stimuli on Consumer Purchasing Decisions [Volume 7, Issue 1, 2020, Pages 245-276]
-
Khamshaya, Ahmad
The Mediating Role of Brand Forgiveness in Relation to Brand transgressions and Coping Behavior (Bushehr Appliance Stores) [Volume 7, Issue 1, 2020, Pages 183-201]
-
Khodadad Hosseini, Seyyed Hamid
Designation the model of consumer willingness to Buy domestic products given the role of consumer consciousness in Iranian beverage industry [Volume 7, Issue 1, 2020, Pages 105-129]
-
Khodamoradpoor, Mozhgan
Relationship Between Key Drivers Customer Experience with Perceived Value and Loyalty of Them (Investigation of Players in the Football Premier League as aClubs Internal Costumer) [Volume 7, Issue 1, 2020, Pages 72-88]
-
Khonsiavash, Mohsen
The Influence of Iranian Market Entry on Iranian Consumer reaction to Foreign Products [Volume 7, Issue 1, 2020, Pages 300-322]
-
Khonsiavash, Mohsen
Phenomenological Exploration of the Role of Mall’s Fitting Room in Remembering Shopping Experiences [Volume 7, Issue 2, 2020, Pages 1-23]
-
Khoshandam, Aref
The Impact of Positive and Negative Emotions on Attitude toward Mobile-Based Advertising with the Mediating Role of Emotion (Case Study: Telegram Users in Mashhad) [Volume 7, Issue 2, 2020, Pages 216-234]
M
-
Majed, Vahid
Investigating Resilience of the Banking System by Focusing on Consumer Behavior of Banking Facility and Banking Health Indicators [Volume 7, Issue 2, 2020, Pages 172-198]
-
Mansouri, Hossein
Presenting a Conceptual Model of Sports Goods Sellers' Key Characteristics [Volume 7, Issue 1, 2020, Pages 145-159]
-
Mansouri Moayad, Fereshteh
Designation the model of consumer willingness to Buy domestic products given the role of consumer consciousness in Iranian beverage industry [Volume 7, Issue 1, 2020, Pages 105-129]
-
Mira, Sayyed Abolghasem
Developing a Model of Consumer behavior in Life Insurance
"A study based on Grounded Theory" [Volume 7, Issue 1, 2020, Pages 217-244]
-
Miraki, Mahmod
The role of Integrated Marketing Communications in Brand Engagement and Consumer Behavior [Volume 7, Issue 2, 2020, Pages 199-215]
-
Mohammadi, Esfandyar
The Mediating Role of Brand Forgiveness in Relation to Brand transgressions and Coping Behavior (Bushehr Appliance Stores) [Volume 7, Issue 1, 2020, Pages 183-201]
-
Mohammadi Kelareh, Niloufar
Identifying the Factors Affecting the Quality of Auditing from the Perspective of Consumers of Audit Services based in Iranian Banks [Volume 7, Issue 1, 2020, Pages 202-216]
-
Moharramzadeh, Mehrdad
Relationship Between Key Drivers Customer Experience with Perceived Value and Loyalty of Them (Investigation of Players in the Football Premier League as aClubs Internal Costumer) [Volume 7, Issue 1, 2020, Pages 72-88]
-
Moshabaki, Asghar
Designation the model of consumer willingness to Buy domestic products given the role of consumer consciousness in Iranian beverage industry [Volume 7, Issue 1, 2020, Pages 105-129]
-
Mousavi, Sayed Mohsen
Investigating Consumer Behavior to Create Expected Customer Value, Using Big Data Analysis [Volume 7, Issue 1, 2020, Pages 160-182]
N
-
Najafi, Kobra
Phenomenological Exploration of the Role of Mall’s Fitting Room in Remembering Shopping Experiences [Volume 7, Issue 2, 2020, Pages 1-23]
-
Nasiri, Somaye
Determine the Optimal Marketing Strategy Using the ANP and TOPSIS Techniques in the Hotel Industry [Volume 7, Issue 2, 2020, Pages 134-155]
-
Nazari, Mohsen
Presenting a Price Perception Framework for Different Consumers of Iranian Ethnicity [Volume 7, Issue 2, 2020, Pages 105-133]
-
Niakan Lahiji, Nazil
Life Insurance Market Segmentation using Neural Network [Volume 7, Issue 2, 2020, Pages 74-88]
P
-
Pakari, Abolfazl
Providing a Model for Measuring the Impact of Mental, Social and Behavioral Stimuli on Consumer Purchasing Decisions [Volume 7, Issue 1, 2020, Pages 245-276]
-
Pourang, Ali
The Impact of Positive and Negative Emotions on Attitude toward Mobile-Based Advertising with the Mediating Role of Emotion (Case Study: Telegram Users in Mashhad) [Volume 7, Issue 2, 2020, Pages 216-234]
-
Pouya, Abedin
The Role of Experience-based Marketing Strategics on ecotourists Loyalty
(Case Study: Ecotourism in Kurdistan Province) [Volume 7, Issue 1, 2020, Pages 1-21]
-
Purmahdi, Katayun
Investigating Strategies for growth Iranian Women's Small and Medium enterprises Market [Volume 7, Issue 1, 2020, Pages 47-71]
R
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Rahimi kellour, Hossein
the effect of brand personality traits, consumer interaction with brand and quasi-social interaction on brand equity based on consumer and the mediating role of brand love [Volume 7, Issue 1, 2020, Pages 277-299]
-
Rojuie, Morteza
The Impact of Positive and Negative Emotions on Attitude toward Mobile-Based Advertising with the Mediating Role of Emotion (Case Study: Telegram Users in Mashhad) [Volume 7, Issue 2, 2020, Pages 216-234]
-
Rokhide, Mohammad reza
The Mediating Role of Brand Forgiveness in Relation to Brand transgressions and Coping Behavior (Bushehr Appliance Stores) [Volume 7, Issue 1, 2020, Pages 183-201]
-
Rousta, Alireza
Explaining customer loyalty based on brand personality in the home appliance industry, Based on a Grounded Theory approach [Volume 7, Issue 1, 2020, Pages 130-144]
S
-
Sadeghi Boroujerdi, Saeed
Presenting a Conceptual Model of Sports Goods Sellers' Key Characteristics [Volume 7, Issue 1, 2020, Pages 145-159]
-
Saketi, Parviz
Investigating Strategies for growth Iranian Women's Small and Medium enterprises Market [Volume 7, Issue 1, 2020, Pages 47-71]
-
Salouneh, Shahla
Investigating Strategies for growth Iranian Women's Small and Medium enterprises Market [Volume 7, Issue 1, 2020, Pages 47-71]
-
Sanjari Nader, Behzad
The Impact of Social Network Based Brand Communities on Brand Evangelism through Strengthening Brand Trust [Volume 7, Issue 2, 2020, Pages 24-47]
-
Sheikhepoor, Zanyar
Designation the model of consumer willingness to Buy domestic products given the role of consumer consciousness in Iranian beverage industry [Volume 7, Issue 1, 2020, Pages 105-129]
-
Sobhani, Hassan
Investigating Resilience of the Banking System by Focusing on Consumer Behavior of Banking Facility and Banking Health Indicators [Volume 7, Issue 2, 2020, Pages 172-198]
-
Soltanpanah, Heresh
The Role of Experience-based Marketing Strategics on ecotourists Loyalty
(Case Study: Ecotourism in Kurdistan Province) [Volume 7, Issue 1, 2020, Pages 1-21]
V
-
Vafaie, Farhad
Determine the Optimal Marketing Strategy Using the ANP and TOPSIS Techniques in the Hotel Industry [Volume 7, Issue 2, 2020, Pages 134-155]
-
Vazifedoost, Hossein
Providing a Model for Measuring the Impact of Mental, Social and Behavioral Stimuli on Consumer Purchasing Decisions [Volume 7, Issue 1, 2020, Pages 245-276]
-
Vedadhir, AbouAli
Developing a Model of Consumer behavior in Life Insurance
"A study based on Grounded Theory" [Volume 7, Issue 1, 2020, Pages 217-244]
Y
-
Yarahmadi, Fataneh
The Impact of Social Network Based Brand Communities on Brand Evangelism through Strengthening Brand Trust [Volume 7, Issue 2, 2020, Pages 24-47]
-
Yektayar, Mozafar
Relationship Between Key Drivers Customer Experience with Perceived Value and Loyalty of Them (Investigation of Players in the Football Premier League as aClubs Internal Costumer) [Volume 7, Issue 1, 2020, Pages 72-88]
-
Yektayar, Mozafar
The role of Integrated Marketing Communications in Brand Engagement and Consumer Behavior [Volume 7, Issue 2, 2020, Pages 199-215]
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